How To Be a Digital Marketing Professional from An Amateur: The Complete Guide and Its Importance

It is no secret that digital marketing has become one of the most important skills in the job market. Advertising and doing business all over the internet is the trend of the hour and zooming outwards for services that would allow them to connect and market their products. So for those who wish to enter this interesting field and do digital marketing best, you’re at the correct spot! This blog will help you step by step to help you get started while providing you with the best links to online platforms to learn the art of digital marketing.

In order to grasp the concepts from a marketing perspective, it is pertinent to cover the key points of digital marketing at first. As suggested through the term itself, digital marketing or online marketing refers to the use of one or more than one online medium to communicate and interact with a selected audience. This broad aspect includes but is not limited to:

  • Search Engine Optimisation: Enhancing a site’s ranking on search engines including but not limited to Google.
  • Content Marketing: Providing a certain value by developing content people would want to read, view, or look for.
  • Social Media Marketing: Promoting and advertising through various social networking platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.
  • Email Marketing: Using email as a tool to connect with potential customers or future customers.
  • Pay-Per-Click: Advertising on search engines and social media through paid advertising.
  • The field of digital marketing is very huge, and it is alright to have an all rounded knowledge for general purposes but having a specialization can be beneficial. Here are a few examples of digital marketing specialization areas:
  • SEO Manager
  • Social Media Management
  • Email Marketing
  • Copy Writer
  • Pay Per Click Management

Select the one that seems most appealing to you or that corresponds to your career aspirations. A specialization can make you more appealing to potential employers or clients, but it can also enable you to acquire skills more quickly.

Taking courses online is among the most effective strategies for building and developing a solid base in digital marketing. Most of the courses offered are practically inclined, where learners are exposed to real scenarios illustrating the application of the knowledge acquired. Below are some of the best websites where you can find very good digital marketing courses:

Coursera.com – Offers courses from institutions like University of Illinois, Yale and other top institutions. If you’re a beginner – the Digital Marketing Specialization at the University of Illinois is a great course to get started.

Udemy: Contains a set of cheap SEO, content marketing and social media marketing courses. However, more attention should be paid to courses with high feedback scores and a broad feedback base.

LinkedIn Learning: Houses a great number of short courses on various aspects of digital marketing. There is also a certificate you may obtain that you can place on your LinkedIn profile which may attract potential employers in the future.

HubSpot Academy: Contains numerous free or inbound marketing courses and other related topics. HubSpot Academy courses are valid in many countries; hence they are always a plus when attaching curricula vitae.

SEO is one of the fundamental components of digital marketing. You have a website, and you want it to appear higher in search engines so that it can pull plenty of traffic without you utilizing paid ads. The following is a fundamental way to understand the basics of SEO:

  • Keyword Research: This refers to determining which key terms or phrases are used by your customers and the level of competition for such targeted terms.
  • On-page Optimization: This involves ensuring proper optimization of a site’s copy, images and HTML tags.
  • Off-Page Optimization: Quite the reverse of on-page hurling, this deals with incorporating numerous good quality back links into the site to enhance its authority.
  • Technical SEO: This refers to enhancing page loading speed, the mobile version of the site, and the structural design of the entire page.

The fundamentals of SEO can be learned at the Google Digital Garage, which is a free resource and has some tutorials that are easy to follow. You may also consider reading resources such as Moz’s Beginner’s Guide to SEO or Yoast’s SEO Blog.

Content marketing is the process of developing useful and adequate content for your audience. It can be articles, videos, infographics, podcasts, etc. To help you out, here’s what you need to get started with content marketing:

  • Research and Plan: Determine what your potential audiences are looking for. If you have no idea, use BuzzSumo and check which content in your niche is getting traction.
  • Create Quality Content: Create content which people would want to see or read. Tools of assistance could be Grammarly for grammar correction and Canva for visuals creation.
  • Promote Your Content: Reach out to wider audiences by posting your content on social media, sending email newsletters, or sharing your content on suitable online communities.
  • Analyze and Improve: Measure the success of your content and alter future content based on your analysis.

Content marketing lessons can be found in courses provided by Udemy and those from the HubSpot Academy. Focus on those that will cover both the strategy aspects and the practical aspects of content marketing.

Marketing through social media is a robust means of communication with your customers. Since different audiences are best reached through different platforms, it will be helpful to know what applications your potential customers utilize the most:

  • Facebook and Instagram: Excellent for targeting a wide range of people particularly with visually appealing products.
  • LinkedIn: Perfect for business oriented entities and professional connections.
  • Twitter: Useful for concise and recent information/ news.
  • TikTok and Youtube: Best platforms for video content that is aimed at younger people.

To learn the basics of social marketing, start with LinkedIn Learning or Coursera. A variety of courses provided cover marketing tools for different platforms, how to build content and audience interaction.

arketing analytics is one of the most essential aspects of digital marketing. Instruments such as Google Analytics and Google Data Studio allow you to figure out how well or poorly your marketing activities are conducted. You can evaluate the data and determine the actionable intelligence out of it which can be then cyclically improved. This is how one can commence:

  • Set Up Tracking: Understand how to configure Google Analytics for a certain webpage. If you don’t have a page, you can register an account for free and utilize GOOGLE’S DEMO ACCOUNT.
  • Identify Important Numbers: Concentrate on factors such as the traffic origin, bounce ratio, conversion rate and the audience.
  • Make Calculated Decisions: Take into consideration facts and figures in assessing what is effective and where enhancements have to be done.

Google provides free information on analytics through the Google Analytics Academy. This is a great platform for individuals who have just started their career in website analytics.

In an effort to design themselves as a digital marketing expert, one has to exercise self-learning. Developing such skills can begin by working on personal projects or in assisting the local businesses with their digital marketing efforts. Working for a company even as an intern or a freelancer may help a person as well.

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